We work with domain experts to bring the latest behavioral science to life — translating decades of research into tools that empower people and organizations to meet the cognitive demands of a rapidly changing world.
Three observations
So we make it visible.
What we look at shapes what we choose.
When training is designed to transfer.
THE SCIENCE
Simon (1971)
A wealth of information creates a poverty of attention: the scarce resource is not information but the attention to process it.
Tversky & Kahneman (1974)
Science
Mental shortcuts such as anchoring and availability make errors of judgement systematic and predictable, not random.
Nisbett & Wilson (1977)
People give confident reasons for their choices that often do not match what actually drove them.
Krajbich, Armel & Rangel (2010)
Where we look shapes what we choose: options looked at longer are chosen more often, and gaze helps predict the choice.
Parasuraman & Manzey (2010)
Once a system looks reliable, people check less. Experts are affected too, and training or instructions alone do not prevent it.
Lu, Yuan & McLeod (2012)
Across 25 years of hidden-profile studies, groups were eight times less likely to find the best answer when the deciding information was spread across members.
Mark (2023)
Attention on a single screen now lasts about 47 seconds on average, down from about two and a half minutes in 2004.
Vaccaro, Almaatouq & Malone (2024)
Across 106 experiments, human–AI combinations on average did worse than the better of human or AI alone. They lost most on decision tasks and gained on creative ones.
Bastani et al. (2025)
PNAS
Students who practised with GPT-4 scored 48% higher, then 17% lower on the exam without it. A tutor version that guided rather than answered largely removed the loss.
Lacerenza et al. (2017)
Leadership training improves behaviour on the job, most when sessions are spaced over time and built on practice and feedback.
Sellier, Scopelliti & Morewedge (2019)
A single debiasing training reduced confirmation bias in a business decision taken later, outside the training: debiasing can transfer to real work.
Policy sources, listed separately: WEF Future of Jobs 2025 · McKinsey Health Institute & WEF, The Human Advantage (2026) · KPMG & University of Melbourne (2025).
How it works: the journey
Personal and team journeys follow the same four steps, from a first look at how you decide to habits practised in your own working week.
A personal assessment of about twenty minutes on your own laptop, built on GazetraQ™ technology. We cannot reliably report how we decide, so we look at behaviour instead of asking.
The team
Grounded in decision science, cognitive psychology and psychometrics, and held to the standards of published research. They define what we look at, and why it matters.
Experienced trainers who turn the science into sessions you can use the next day, built on real decisions and designed for transfer to the job.
The team behind GazetraQ™ technology and the assessment platform, built with data protection in mind.
AI can answer.
You decide.